Lost Pearl Creative Portfolio Banh Shop Proposal | Page 7

TAILORED
FOR
SUCCESS

A merican Airline s a dded direc t flights to Be ijing, t h e
cap ital city of China a nd the se cond la rgest a ir p o r t
in th e world. In doing so AA, a c hieve d a signifi c an t
mileston e i n the developm e nt of its Asia n ne t wo r k
by of ferin g nonstop serv ice from Da lla s/Fort Wo r t h
to f ive key m a rkets in Asia – Be ijing, Hong Ko n g ,
Seou l, Sh angha i a nd Tokyo. The a ddition of Beij in g
in M ay of 2005 a nd recent a dditions of Sha ngha i an d
Hon g Kon g ha s e levate d Da lla s/Fort Worth to o n e
of th e p rim a ry connec ting hubs be tween Asia an d
d estin ation s within the U.S. a s well a s Mex ico, Ce n t ral
an d Sou th Am e ric a .

With th e g u ida nce a nd support of Ms. Zenola Ca m p b el l
& h er lead er ship sta ff in the conce ssions de pa rtm en t ,
we were asked to re a lly ta ilor our m enu m ore spe c i fi c
to th e n ew indulge nt a nd now ex pa nsive Asia n traveler
d estin ed to fly to these Asia n de stinations . We
b elieved it wa s not only our fiduc ia ry responsi b il it y
to meet the c ha llenge, but exceed ex pec tatio n s o f
“ ju st tweaking a few m e nu offe rings”. We went 1 0 0 0
step s f u rth e r! Coinc ide ntly, we were a lso wo r kin g
w ith Mark Brezinski a nd YUM! em e rging bran d s
d ep artmen t to la unc h their new conce pt Ba nh S h o p,
b ag u ettes to bowls, spec ific a lly ta ilore d for a irpo r t s.
B an h Sh op is the bra inc hild of this colla boratio n o f
season ed culina ry professiona ls construc ting an
au th en tic he a lthy m e nu ex perience representing t h e
A sian p rovinces. Toge the r with our bra nd pa rt n er s
an d D F W lea de rship support, Ba nh Shop at DF W
b ecame a rea lity Oc tobe r of 201 4 a nd the resu lt s
h ave b een phe nom ena l! Aga in, we neve r a sked fo r
any ren t ab ate m e nt or relief knowingly inve sting over
$4 65 k to convert to the now awa rd winning b ran d
w ith limited le a se tim e rem a ining. This m inds et o f
b u sin ess p r inc iple s furthe r unde rscore s D& B Mitc h ell
G rou p ’s comm itm ent a nd de dic ation to do “whatever
it takes’ to bring the ve ry be st to DFW trave ler!