Lost Pearl Creative Portfolio Banh Shop Proposal | Page 14

INNOVATION
The ve r y n at u re of p rovid in g A sia n street food in a n a irport setting imp l ies a
t i g ht fo cu s o n th e in n ovative p rocess. Ba nh Shop is no “Pa int - by - n u mb er ”
re st a u ra n t co n cep t yet it is n ot a s com plex to operate a s it m ay a ppe ar as fi r st
g l a nce. Th at ’s w h ere th e in n ovati ve process com e s in. The tea m understo o d t h at
i nd i g i n o u s i n g red ien ts mu st b e u se d to m a ke good on the bra nd prom ise, an d t h at
s a uces , s p i ce s h erb s are th e cornerstone of this v ibra nt a nd fresh ex p ec t at i o n .
F rom t h e b re ad to th e rice n ood le s to the m a rina de s with m ultiple in g red ien t s,
t he team g a me- p lan n ed h ow to solic it loc a l & nationa l vendors in the su p p o r t
of our h i g h st a n d ard s. Sau ces & m a rina des a re m a de to exa c ting spec ific at io n s
at U S DA a p p roved p rod u ction fac ilities, the sa m e with spice m ixes. P ro tein s,
fa mi l iar by n atu re - steak, ch icken, pork & tofu - a re a ll tra nsform e d to ext raord i nar y by m arin ad es & b astin g during grilling. The innovation foun d at i o n o f
Ba nh S h o p i s all ab ou t creatin g a n Asia n street food ex pec tation w h il e n o t
havi n g to f l o o d th e kitch en w ith o utra ge ous stora ge needs/c a pa c ity. In ad d i t io n ,
c re at i ve l y cro ss- u sin g h erb s, aio li & ve geta ble s a llows for a m enu t h at says
“w i d e c h o i ce s ” w h ile allow in g our te a m to say “m a na ge a ble system ”.
Innovat i o n i n ou r view isn ’ t ab out inventing som e thing new a s m uc h as i t is
a bout re f i n i n g someth in g p roven & presenting it in a new & im proved way. We
at Ba n h S h o p d id n ’ t inven t A sian food but m aybe in sm a ll sm a ll way we mad e i t
b e t te r & m o re ap p roach ab le to enjoy in a n a irport setting.

WHAT PEOPLE ARE SAYING
“Who k n ew t h at A sian
re st a u ra n t s
cou ld
be
t re nd y
an d
actu ally
c l e a n?
Ve r y h ip, food
i s fa st & to t ally f resh .
M a de to o rd e r. I h ad th e
c hi c ke n s o u p & d ru n ken
c hi c ke n n o o dles, th ey
we re d e l i s h .
I w ill b e
b a c k & b a ck & b ack”
“I t ’s s u ch a ref resh in g
s ce ne to s e e : fast casu al
fo od b e i n g mad e f rom
p re mi u m,
h i g h - q u ality,
a nd f re s h i n g red ien ts.
M oun d s
of
min t
&
b a s i l d e co rate th e lin e
a nd
delicious
scen ts
a boun d .”
“Thi s i n n ovat i ve A sian
offe r i n g i s s u re to w in
ma ny fa n s . Th e food is
fre s hl y p re p ared on th e
g r i l l an d wo k , an d h as a
va r i e t y o f d i s h es, A sian /
fus i on
st y l e
as
well
a s r i ce b ow l s, n ood le
s a l a d s , ro l l s an d A sian
coffe e. Th i s i s as g ood
a s fast fo o d g ets, an d
t he n s o me.”