LOP MAG 'Uncovering Cleveland' FINAL | Page 21

Self-inflicted Currency is a marketing firm based in Cleveland, Ohio. The firm started up in March of 2016 and has been knocking down barriers in the Cleveland social life ever since. Founder and CEO Chrishaw Clarke is very consistent and persistent when it comes to taking the business to the next level. Every event is a chance to gain a new customer and create an experience that will bring customers back. S.i.Currency is known for bringing positive vibes, great people and dope events together. Perspective is key in marketing and the visual aspect of the company is handled by Camal Mckellar. With breathtaking visuals and dope videos the company is represented well via social media. (instagram.com/SiCurrency).

 Self-inflicted Currency has done events in dozens of venues throughout Cleveland. Our events can be personal with 20 – 100 guest or bigger events with +1500 guests. We also have experience in the live music scenery. Working alongside The Unit Band for nine months, our company has put together some of the most enjoyable showcases and concerts to ever hit the city. We create events that give Cleveland an out of town feel. One of the main reasons the city of Cleveland is attracted to our events is our ability to have interracial events with diverse crowds and diverse music selection. This is rare in the Cleveland nightlife as everyone knows. These new, refreshing melting pot type of events are bringing a lot of attention to our movement. Another key factor that brings attention to our events is the affordable pricing from our cover charge to the drink specials we tend to offer. Our CEO is trying to create the best experience for our customers while saving them as much money as possible. This sometimes gives us an edge on other events in the city.

S.i.Currency has done marketing for numerous individuals in Cleveland and in 2016 the company expanded its influence to other states and even out of the country. On August 5, 2016 Self-inflicted Currency was the official sponsor for Jamaica’s PortMore Rumfest. The event was a huge success and once again the company has knocked down another barrier with an international event.

The future of the company is bright and with only a year and half in business we are at the top of the list when Cleveland social life is being discussed. Our short term goal as of right now is to continue to brand ourselves in Cleveland and eventually become a household name. A name that holds weight and can be trusted is key. Our long-term goal is to give back to the community. We have visions of starting up a nonprofit division within our firm but before we can do that efficiently, we have to continue to brand ourselves as a positive movement with positive intentions for our city. The movement is in motion.