4. Why do successful social enterprises regularly communicate with their existing and potential customers and clients? a. To inform them and persuade them to buy. b. To establish a competitive advantage in relation to their product / service. c. To gather detailed information to regularly upgrade and develop their product / service. d. To satisfy their customers and clients. e. All of the above. f. Don’ t know.
5. Which of the following statements is true? a. We only need to consider the customers’ level of satisfaction, not their expectations. b. We need the customers’ data only, not their ideas or suggestions. c. Seeking feedback from customers results in good customer retention. d. Measuring customer satisfaction is a key step for improving a social enterprise’ s relationship with its customers. e. All of the above. f. Don’ t know
End of Pre-Test
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