4 . Why do successful social enterprises regularly communicate with their existing and potential customers and clients ? a . To inform them and persuade them to buy . b . To establish a competitive advantage in relation to their product / service . c . To gather detailed information to regularly upgrade and develop their product / service . d . To satisfy their customers and clients . e . All of the above . f . Don ’ t know .
5 . Which of the following statements is true ? a . We only need to consider the customers ’ level of satisfaction , not their expectations . b . We need the customers ’ data only , not their ideas or suggestions . c . Seeking feedback from customers results in good customer retention . d . Measuring customer satisfaction is a key step for improving a social enterprise ’ s relationship with its customers . e . All of the above . f . Don ’ t know
End of Pre-Test
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