Marketing Channel
On a scale of 1 – 5, score how effective is this channel in reaching the customers / clients
Not at all 1 2 3 4
Great Extent 5
Do expand this table by includingmoremarketing channels. 6. Choosing the route to market
The route / s to market is either through direct selling or through distributors. The route that will be adopted will largely depend on the product or service that they participants are selling, and the market niche they are trying to reach. Examples include direct selling to customers, internet sales, selling through an agent, contractor etc.
Ask the participants to list their chosen route / s to market and justify these choices: 1. 2. 3.
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