messages. These are known as the marketing channels. The best channelsare the ones that reach most people in the identified niche, at the lowest possible cost.
Ask the participants to make a list of marketing channels that are readily available for them to use, and then ask them to rate how effective they will be in reaching their customers / clients. An example could be developing a brochure or website. Once they complete this table, help them to identify the marketing channels that they should focus on immediately – these should be the ones that score highly in terms of customer reach.
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