the sale , but also considering prearranged agreements between the EPG and the producer about the amount of product to make available in long time terms ,( also for a whole year ). A stable demand is one of the most valuable guarantees for a firm ’ s future , and it counts more for the small and smaller companies , mainly influenced by the changes of the market . Furthermore , talking about market dynamics , it is undeniable that the economic structure itself represents a great challenge for small firms . The scissor that results from the comparison between the increasing costs of the production , on one hand , and who trends , on the other hand , represents one of the main problems for small producers . In addition , the low earnings deriving from the first steps of traditional supply chain bring to a constant decrease of the credit available for the producers , which carry out many risks for such realities operating out of the great distribution , or just less involved .
Considering all these problems , the pros ( advantages ) deriving from the short supply chain result doubled :
� Costs reduction : the request of biological goods means to privilege the production of seasonal products and , consequently , costs reduction and increasing earnings .
� Fair payment : one of the EPG ’ s goals , as already mentioned , is to guarantee appropriate earnings , respectful of the value of the work and of the quality of the product .
In addition , there are other indirect consequences deriving from the close contact between consumer and producer :
� Economic consequences : the increased disposable income of producers could have positive effects on the local reality and create spin-off / satellite activities ( for example the creation of new work opportunities )
� Ethical consequences : this new kind of supply-demand dynamics , arise a new awareness about the importance of food education and land protection , of the promotion of local and typical products and , firstly , of health .
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