the sale, but also considering prearranged agreements between the EPG and the producer about the amount of product to make available in long time terms,( also for a whole year). A stable demand is one of the most valuable guarantees for a firm’ s future, and it counts more for the small and smaller companies, mainly influenced by the changes of the market. Furthermore, talking about market dynamics, it is undeniable that the economic structure itself represents a great challenge for small firms. The scissor that results from the comparison between the increasing costs of the production, on one hand, and who trends, on the other hand, represents one of the main problems for small producers. In addition, the low earnings deriving from the first steps of traditional supply chain bring to a constant decrease of the credit available for the producers, which carry out many risks for such realities operating out of the great distribution, or just less involved.
Considering all these problems, the pros( advantages) deriving from the short supply chain result doubled:
� Costs reduction: the request of biological goods means to privilege the production of seasonal products and, consequently, costs reduction and increasing earnings.
� Fair payment: one of the EPG’ s goals, as already mentioned, is to guarantee appropriate earnings, respectful of the value of the work and of the quality of the product.
In addition, there are other indirect consequences deriving from the close contact between consumer and producer:
� Economic consequences: the increased disposable income of producers could have positive effects on the local reality and create spin-off / satellite activities( for example the creation of new work opportunities)
� Ethical consequences: this new kind of supply-demand dynamics, arise a new awareness about the importance of food education and land protection, of the promotion of local and typical products and, firstly, of health.
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