SWOT: The SWOT analysis will enable you to identify the internal and external strengths, weaknesses, opportunities and threats that impact on the social start up. By identifying these, you can account for them in your social start up planning strategy and implementation.
SWOT Analysis
Beneficial to the Start Up
STRENGTHS
Damaging to the Start Up
WEAKNESSES
OPPORTUNITIES THREATS
‣ Social Start Up Identity
4. Social Start Up Name:
The name you choose should be: � Brief and catchy � Creative and new � Easy to remember � Easy to pronounce � Legal � National / international � The „. com ‟, twitter handle and Facebook page should all be available for it � Timeless instead of trendy � Unambiguous on Google
5. Logo: as with the name, the logo will remain with the social start up possibly forever! Therefore, it needs to memorably and effectively visually represent the social start up itself, as reflected in the chosen name, its mission, its idea, and its vision of the future. You will need to ensure that the logo will look good in both colour and black and white, and that it can be easily be resized.
6. Values, Vision, and Mission: Combined together, the values, vision, and mission drive the social start up and its operations. These must be agreed by all participants
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