now and then clearly communicated to all stakeholders through the marketing and operations.
Values: underpin the social start up and guide its behaviour. These values should be made explicit in the start up ‟ s mission.
Draft here the values, vision and mission for the Social Start Up
Vision: this is what the social start up strives to achieve. It ‟ s about your dream of where you want to be in the future. The vision drives and guides the social start up by describing what it must achieve to be successful.
Mission: in one or two sentences, the mission clearly communicates the values, purpose and service of the social start up. It is an precise statement of how the vision will be achieved.
‣ Developing an Effective Marketing Plan
An effective marketing plan will help the social start up to: 4. attract many new and repeat customers 5. retainexisting customers and encourage them to buy more from you on a regular basis 6. think about the sustainability of the social start up
The key to marketing a social enterprise successfully in a given environment, is to implement a plan with one or more of the following strategies:
� Attracting more customers.
� Retaining customers.
� Increasing the average sale amount.
� Increasing the customers ‟ quantities purchased and their frequency.
To make the marketing plan effective, keep it factual, clear and concise so that all participantscan operationalise it well.
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