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� Direct Selling: Points to Consider
If participants have decided on direct selling as a route to market, please ask them to consider these points:
� Is this a suitable route to market if the social start up needs a small number of customers / members only.
� Is it ideal for a business to business model, for delivering professional and / or specialised services.
� If customer feedback is important for the social start up, then direct selling allows you to obtain it relatively easily. � Selling direct facilitates selling „ extras ‟ with the main product or service being sold. � If you are not comfortable with negotiating prices and costs up or down, then direct selling will be challenging but will improve with practice!
� Using Distributors: Points to Consider
Using distributors will become a necessity as the social start up and sales grow beyond the potential of direct selling.
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