Give participants time to discuss and agree the product aspects and to complete this table in their business diaries :
a . Functional Design Aspects
Essential
� Aims of the products � Ways in which the product works � Target Market � Safety ( food and packaging ) � Kind of wrapping containing the product � Basic use information to give to the consumers
Optional
� Age of consumers
� Specific skills and / or restrictions use of the product
� Typology of final consumers � One or multiple eating use � Advanced use information to give to consumers � Valorisation of the product through certification b . All specific legal requirements
� Implementing regulations provided by Regulation ( EC ) N . 178 / 2002 ( general principles and requirements of food law ), in particular by Regulation ( EC ) N . 852 / 2004 on hygiene of foodstuffs .
� REGULATION ( EU ) N . 1169 / 2011 of the European Parliament and European Council of 25 October 2011 on the provision of food information to consumers , amending Regulations ( EC ) N . 1924 / 2006 and ( EC ) N . 1925 / 2006 of the European Parliament and European Council , and repealing Commission Directive 87 / 250 / EEC , Council Directive 90 / 496 / EEC , Commission Directive 1999 / 10 / EC , Directive 2000 / 13 / EC of the European Parliament and European Council , Commission Directives 2002 / 67 / EC and 2008 / 5 / EC and Commission Regulation ( EC ) N . 608 / 2004 .
a . Functional Design Aspects : Ask participants how the product will actually be used . That is , what function will it have ??? To define the function design aspects , the participants need to answer the following questions about their product / service :
1 . What is the aim of the product / service ? 2 . What are the ways in which it functions / works ? 3 . Can anyone and everyone useit easily or will they need specific skills / appetites to do so ? 4 . What is the target market ? What will they do with the product / service and how will they use it ? 5 . What is unique about the product / service ? Is this clear or does it require a complicated process and detailed instructions ? 6 . How will the user know the product / service is of the expected quality ? 7 . How can it be „ fixed ‟ if needed ? 8 . Is this product / service a one-off purchase or is the user likely to buy it more than once , and repeat the purchase often ?
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