‣ Tasks for participants to complete before Session 4
1 . Complete the PESTLE and SWOT analyses if these were not completed during the session .
2 . Finalize the social start up name and logo .
3 . Finalize the values , vision and mission statements of the social start up .
4 . Finalize the marketing plan and its costings .
5 . Begin implementing the marketing plan .
6 . Prepare a presentation on the marketing implementation to update the mentor in Session 4 .
� Evaluation of Session 3
Please give the participants a couple of minutes to complete the checklist individually in their business diaries . When they have completed this , discuss the following points :
1 . What they learnt from this session ? 2 . What worked well in this session ? 3 . What did not work well in this session and their suggestions for overcoming this in future sessions ?
Please record the participants ’ answers here so you can use this data to monitor and evaluate the participants ’ progress .
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