Draft here the values , vision and mission for the Social Start Up
Values : underpin the social start up and guide its behaviour . These values should be made explicit in the start up ‟ s mission .
Vision : this is what the social start up strives to achieve . It ‟ s about your dream of where you want to be in the future . The vision drives and guides the social start up by describing what it must achieve to be successful .
Mission : in one or two sentences , the mission clearly communicates the values , purpose and service of the social start up . It is an precise statement of how the vision will be achieved .
‣ Developing an Effective Marketing Plan
Explain to the participants that marketing is essential for success , and therefore , the rest of this session will be spent on designing the marketing plan . The marketing plan will be one of their most important strategies so make sure they develop it and implement it fully .
An effective marketing plan will help the social start up to : 1 . attract many new and repeat customers 2 . retainexisting customers and encourage them to buy more from you on a regular basis 3 . think about the sustainability of the social start up
Every marketing plan will be different depending on thestart up and its team , its strategy and the environment in which it is operating . However , the key to marketing a social enterprise successfully in a given environment , is to implement a plan with one or more of the following strategies :
� Attracting more customers .
� Retaining customers .
� Increasing the average sale amount .
� Increasing the customers ‟ quantities purchased and their frequency .
To make the marketing plan effective , it needs to be kept factual , clear and concise so that all participantscan operationalise it well .
1 . Defining the market 1 . What is your market ? Where is it ? 2 . Who are your target customers ?
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