‣ Social Start Up Identity
This begins with a name and logo which should be discussed and agreed upon before the next session:
1. Name: the social start up will carry this name for a very long time and possibly forever! Therefore, choose it wisely and make sure that it reflects the members, their shared vision, idea and future. Some examples of types of names include: a. Acronym: an abbreviation of a phrase or title that reflect the company. Examples here include IBM and AOL b. Descriptive Name: proper nouns that describe what the product / service is about or what it does c. Personal or Family Name: in some cultures this is very popular. Examples include Ford and Koch. d. Senseless Name: a made up word that has no meaning, but may be memorable. Examples include: Ebay, Google, and Skype e. Unrelated Name: a real word that is not related to the product or service offered. Examples include: Apple, Amazon, and Lotus
The name you choose should be: � Brief and catchy � Creative and new � Easy to remember � Easy to pronounce � Legal � National / international � The „. com ‟, twitter handle and Facebook page should all be available for it � Timeless instead of trendy � Unambiguous on Google
2. Logo: as with the name, the logo will remain with the social start up possibly forever! Therefore, it needs to memorably and effectively visually represent the social start up itself, as reflected in the chosen name, its mission, its idea, and its vision of the future. You will need to ensure that the logo will look good in both colour and black and white, and that it can be easily be resized.
3. Values, Vision, and Mission: Combined together, the values, vision, and mission drive the social start up and its operations. These must be agreed by all participants now and then clearly communicated to all stakeholders through the marketing and operations.
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