� Dressing in a way that reflects the ethos, values, vision and mission of the social start up as you are representing the social start up and its members. � Speaking confidently about the social start up and its achievements. � Speaking naturally, spontaneously, and effectively without having to use notes. � Being creative and excited about the social start up and the product � Sharing real customer / member stories, feedback and testimonials � Telling the story of the social start up in an engaging way so that your potential customers / members are left wanting to know more. � Using Social Media and a website � Using print marketing and designing creative posters, flyers, brochures. � Inviting everyone supporting the social start up and the EPG to stalls, fairs, food markets, exhibits, special events etc. Surrounding themselves with supporters will give the participants ‟ stall a real positive buzz which will attract others to it.
� Making the stall or stand eye grabbing and noticeable to draw in potential customers. Recruit an artistic team member to work on a design for the way the stall will look.
� Having a selection of the products to trial and sell and to run regular demonstrations / tasters showing the product.
� Offering memorable give-aways such as coasters, magnets or pens to those who visit the stall and whether they buy or not.
� Givingout business cards or brochures and inviting potential customers / members to get in touch when they would like to make another purchase or have any questions or need any more information about the product / service and social start up. � Maintaining excellent customer service at all times � Being convincing and confident but not pushy at all times.
‣ Ongoing Sales Planning:
Please read these guidelines and refer back to them when needed:
� Please make the effort to study the detail around your routes to market and sales targets and your overall marketing and sales budget.
� Please ensure that you monitor and review the progress of your sales plan on a regular basiswith your team members and mentor.
� Make sure that you consider possible unexpected scenarios. For example a delay in production, cancellation of an order or dissatisfied customers / clients etc.
� You mustconsider the management of the overall sales plan.
� Decide how you will monitor and interpret the sales targets ‟ review results and think about how you will adjust the plan or introduce new measures as you progress your business activity.
� Complete this tool on a weekly basis between now and Session 7, to keep track of the progress of the social start up:
Marketing Evaluation
Insert Date
Sales Evaluation
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