05
CONTENTS
MARKETING
BRANDING
VISUAL MERCHANDISING
TARGET MARKET
CUSTOMER PROFILE
SOCIAL MEDIA
MARKETING EVENT...
COMPETITOR ANALYSIS
THE MARKETING MIX
SWOT
PESTLE
HOW I WANT THE BRAND TO BE PORTRAYED
STYLE OF MY BRAND
COLOUR PALETTE
LOGO DESIGN
STORE MOCK UP'S
STORE FLOOR PLANS
DIGITAL WINDOW DISPLAY