ABOUT
LK LONDON
This is my business portfolio for LK London. It includes all of my Marketing/PR, Branding and Visual Merchandising work.
My reasoning behind choosing to create a business in the bridal industry was because I feel like weddings have become a real trend in later years. A new generation is coming into the wedding age and I’ve seen a massive rise in the popularity of programmes, ads and blogging in this area. It seems to me that they are a massive part of people’s lives these days and people start planning their dream day from a young age. This made me realise that there must be an untouched market out there in this industry. Something different that I could supply to a consumer. This is how I came up with LK London.
With life as busy as it is now, it can be hard for ‘brides to be’ to plan a whole wedding on their own. The process of buying a wedding dress is a long, tedious one and no bride needs or should want to be put through a stressful process when they should be enjoying themselves. My idea is to provide three different levels of package services a bride can buy. These packages provide services that help the brides through this service, down to every little last detail if they desire.