THE MARKETING MIX
SECTION ONE
LK LONDON
PRODUCT, PLACE, PRICE, PROMOTION
PRODUCT
LK London will sell glamorous, extravagant wedding dresses to brides who want the ‘big, white wedding’. It will also sell three different levels of package deals to help brides with their wedding dress shopping. We will also sell accessories, shoes and veils.
PRICE
The price points for my brand are fairly high. This is because of the service we provide and the standard of dresses we sell. It is a luxury brand for customers who expect the best. The three different package services are priced differently. Our most basic package (silver) being our cheapest, meaning it can still be affordable for people who don’t want to spend thousands but still want a luxury feel.
PLACE
LK London will be based in Covent Garden, London, UK. It will also be based online but products are not available to purchase on our website. It is by appointment only. I would be looking to expand my stores across the UK in later years.
PROMOTION
My company will be promoted online and offline. My online promotion will mainly be on social media and my offline promotion will be from my marketing event and newspaper press release.