COMPETITOR ANALYSIS
SECTION ONE
LK LONDON
David's Bridal is LK London's biggest competitor.
Davids bridal has 241K followers on instagram and is known worldwide!
David's bridal was founded in 1950 in the United States. It is the largest American bridal-store chain and is also popular in the United Kingdom.
David's bridal specializes in wedding dresses, prom gowns, and other formal wear. It has a range of different price points, suiting to everyone's needs.
On their website they give tons of advice, ranging from styling tips to mother of the bride. This is very similar in what LK London does.
When I visited David's Bridal, I thought the service was really professional. The sales assistants were helpful and happy to give advice. The store was big and felt grand. The store had a buzz to it but it was very busy. I felt this was a downside to the store as I felt slightly rushed and that not all the focus was on me.
They had a large volume of wedding dresses available with designers such as Vera Wang, Jenny Packham, Cheers Cynthia Rowley, Melissa Sweet, and Oleg Cassini. They also catered to a wide size range from petite to plus size.
They pride themselves on the fact that they have everything you need in one store, from shoes and handbags to jewelery and hair accessories.
There are a lot of similarities in how David's Bridal and LK London work. In the fact that they are a one-stop destination and provide all the advice a bride could need. David's bridal works on a much bigger scale to LK London so feel it is not as personalised to each individual guest as LK London is. David's bridal does not offer package deals for customers either. The package deals are one of the main attractions to LK London and are what differs the brand to any other brand.
DAVID'S BRIDAL