Local News 19
Brabners advises on launch of new charity beer to
help fight prostate cancer
Leading North West law firm Brabners has
acted for Two Fingers Brewing Co. Ltd
ahead of the launch of its new beer in aid of
Prostate Cancer UK. The beer, named
Aurelio, has been developed with the
support of Prostate Cancer UK and launched
nationwide in Tesco on 21 January with all
profits going to Prostate Cancer UK.
As part of its ongoing CSR programme,
Brabners has provided free of charge
corporate strategy advice and business
support, stretching back to helping the
founders decide on a suitable corporate
structure. The firm then went on to advise
the company in respect of its agreements
with Tesco and Prostate Cancer UK and has
continued to provide general business
advice to the company.
Brabners Corporate Associate, Simon Lewis,
said: “We are delighted to have played our
part in bringing this project to fruition and a
great product to market. Two Fingers
Brewing Co. Ltd's ability to secure
agreements with Tesco and Prostate Cancer
UK is recognition of its commitment to
creating a fantastic product which benefits a
great cause.”
Mark Bishop, Director of Fundraising at
Prostate Cancer UK, said: “Prostate Cancer
UK is about engaging with men of all
backgrounds and interests, using a range of
new channels. It's about creating a
movement for men's health and uniting
men against prostate cancer. With a
shocking 1 in 8 men in the UK at risk of
the disease we need to be reaching out to
them. It is with the support from
organisations such as Two Fingers Brewing
Co., that we can continue to do this. We
thank the team for creating Aurelio and
raising funds to help more men survive
prostate cancer and enjoy a better quality
of life.”
Matt Sadler, Co-Founder of Two Fingers
Brewing Co. Ltd said: ‘We’re giving men a
beer they can be proud of. A top quality,
great tasting brew: making it a pleasure to
join the fight against the biggest issue in
men’s health. This is one small sip for man,
one giant gulp for mankind.”
Aurelio, which means golden in Latin, is a
refreshing, clean and crisp 4.8% ABV ale,
brewed with 100% British ingredients,
carefully blended for a complex aroma and
perky citrus flavours that spring to the
palate.
Aurelio will be initially sold in Tesco in
330ml bottles at £1.89. All profits –
guaranteed at a minimum of 10p per bottle
– will go to Prostate Cancer UK.
The beer is brewed and bottled at cost by
Horsham craft brewer Hepworth & Co.