3.1.2 Print
Print and press releases were the other methods used, with Carson Stationary donating 1000 A5 flyers, 50 A4 posters and 25 A3 posters. When designing these materials, efforts were made to promote brand identity and create an emotional connection (Bless, 2004; Godson, 2009; Pratkanis, 2007). The marketing materials distributed across these platforms were kindly designed by