industry, but innovation is
desperately needed for the
industry to thrive. Innovation
comes in different ideas, and
a person needs give oneself
access to those ideas through
different environments.
Another idea Field
recommended was 30 seconds
of courage. His idea is to think
of this whenever a person
is trying to step out of their
comfort zone. Continually
practicing this idea will make
discovering innovation easier
in personal life, business
decisions and beyond.
“Innovation doesn’t have to
be super high-tech at all, and
it can be done in agriculture,”
says Field. “A friend once said,
‘Every day on the farm has an
Apollo 13 event.’ That’s why
we have to be innovative to
solve these problems.” LT
This article is reprinted with
permission from www.
BIFconference.com, Angus Media’s
online coverage site of the 2019 Beef
Improvement Federation Research
Symposium and Annual Meeting.
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