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industry, but innovation is desperately needed for the industry to thrive. Innovation comes in different ideas, and a person needs give oneself access to those ideas through different environments. Another idea Field recommended was 30 seconds of courage. His idea is to think of this whenever a person is trying to step out of their comfort zone. Continually practicing this idea will make discovering innovation easier in personal life, business decisions and beyond. “Innovation doesn’t have to be super high-tech at all, and it can be done in agriculture,” says Field. “A friend once said, ‘Every day on the farm has an Apollo 13 event.’ That’s why we have to be innovative to solve these problems.” LT This article is reprinted with permission from www. BIFconference.com, Angus Media’s online coverage site of the 2019 Beef Improvement Federation Research Symposium and Annual Meeting. LIMOUSIN Today | 19