Management
to the needs of potential
customers. Get on a first name
basis with the cattle buyers
in the area by introducing
yourself and buying a round
or two of coffees. Consider
advertising with Limousin
Today or other local papers.
Don’t be discouraged thinking
this needs to be done all at
once, for just like the small
boy who conquered that first
branch of the farmyard tree, it
may take some growing before
you can reach the next limb on
the way skyward. In the same
breath, there is no better time
than now to begin positive
growth whether you are that
established producer or brand
new wet behind the ears owner
anxious to make their mark.
Your farm’s name in print may
not mean much in and of itself,
but once you begin to offer an
upgraded uniform product, it
can mean everything to your
operation. And lastly, always
remember to make yours and
the customer’s reality one and
the same, as you can dream up
all the fancy upgrades you like,
but if it’s not what the customer
wants, you’ll fall out of the
tree before you can get a firm
grip on that next branch. I
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