Lifestyle Nov. 2013 | Page 26

23 Social Issues Potential In Our Own Brands!!! By Alveena Agha Pakistan even after its independence is still a slave of others we have a lot of potential in our own brands then why should we promote and use other brands? I won‟t highlight those brands whih not to be used but I will highlight our Pakistani brands which are very successful and they worth it. This is about our economy and our people, a minor action can even bring change. We have almost every kind of companies catering various brands of every category. CLOTHING BRANDS Gull Ahmed textile mills they have awesome range of their clothes we have a lot more special textile mills and Pakistani brands working on clothing we have so many glamorous brands like Khaadi, Brands just pret, Junaid jamshaid, Almirah and many others. When we have a lot of potential in our own brands then why should we buy others products? These were the little examples of few companies other Pakistani good brands you can even find, I request you all to try to stick to your products love your people isn‟t better that your money is going back in your people hands. PERSONAL AND HOME CARE PRODUCTS ZIL( ZULFEQAR INDUSTRIES LIMITED) have brands related to Personal care & home care like Capri(face wash, hand wash and soaps) and king swan ( a laundry soap). FOOD PRODUCTS Engro Foods Limited, they cater food solutions like Olpers milk and cream, Omore (a real ice-cream made with real milk). Tapal tea (Pvt.) limited the only company which cater a single brand and to which multi-national tea brands can never compete. Where is journalism ethics? By Alveena Agha Journalism: can be described as a methodological approach of inquiry, or literary style, to social and cultural representation. Journalistic integrity is based on the principles of truth, accuracy and factual knowledge. Journalistic mediums can vary diversely, from print publishing to electronic broadcasting and from newspaper to television channels, as well as to the web, and to digital technology. The chief motive of journalism is to disseminate information and awareness about news and other events of social relevance It is a profession of truth, respect & harmony this profession is called to be the nearest profession matching with Prophets but a communication process done by Holly Prophets was the original & purest form of journalism which was all human centered Journalism if you go to any part of the world & ask a Journalist that what is the best journalism he will surely reply “Human centered Journalism” so where can we find that best journalism in this century ? In this global world where we talk about “ETHICS” in every step of life specially media/journalism students are taught about “MEDIA ETHICS” in books but in practical life there is no such thing like “ETHICS” Every reporter has its own beat so they should learn Ethics of their beat reporting, rape is a stigma of disgrace on society specially for a Muslim state these days continuously rape cases are shown on media parents get upset after watching such exaggerated news they have anxiety, if there is any rape case concerned authorities should take some drastic measures against that they should arrest the criminals & hang them to death. they should be moral for the society so that next time so called men but actually wolves think 1000 times before committing such worst crime such reporters who report these kind of news should not exaggerate news & try not to disgrace the family they should not name the victim & family plus reporting should be done ethically they should cover less such topics but eradicate this stigma of disgrace as soon as possible from society there should be conferences of print journalists with electronic journalists they should share experiences & should be trained under experienced journalists.