Lights.Camera.Branding!
by Lisa Feren
This is Becki. Her smile and her camera go with her just about everywhere she
goes!
I had the pleasure of meeting Becki 5 years ago when we joined the same wom-
en’s networking group. What I noticed was swarms of women gathered around
her and thought, “who is SHE”? Then I realized there are always swarms of
people around Becki because she radiates warmth, authenticity and kindness
from every inch of her being. I have almost never met anyone with a bigger,
kinder heart!
And this personality suits her well in her industry – Branding, Media, and Event
Photography. Becki owns Becki Freed Legacy Photography, a boutique photog-
raphy service that specializes in providing high-end signature branding portraits
for business professionals, and signature branding portraits for high school
seniors. She and her branding team (professional hair stylist, makeup artist, and
wardrobe stylist) work together to create the very best version of her clients,
taking beautiful photos that allows their confidence to shine through. Becki part-
ners with several business affiliates in order to help her clients with all their brand-
ing needs including web design, logo and graphics design, personal brand
coaching, event planning, musicians, and more.
Becki loves to work with clients who understand the impact that professional
photos have on their branding and business growth. “I provide powerful images
that allow my clients to showcase their unique expertise and portray themselves,
their businesses, and their events in a way that really connects with and engages
their customers”. She puts her clients at ease immediately by her warm personali-
ty so they can fully open themselves up to the best photo shoot of their lives.
Becki has a keen eye for detail - from scouting locations, to posing, editing and
post production, and she accepts nothing less than perfection when on a job.
Her photos speak – visually telling the story of her subjects while capturing their
beauty and personality.
Becki’s Branding Advice…
“When you own your own business, you are always visually setting expectations
with your audience THROUGH your brand. A strong brand is consistent and
intentional, and it positions you as a leader in your industry. Every photo you
share should have your own unique “signature style” that is recognizable to your
audience.”
1. Choose your color palette and incorporate the colors consistently into your
photos, whether it is a color in your clothing, in a prop (like flowers a vase, etc),
or in a backdrop behind you. Then include your colors sparingly, but consistently
in your logo, in your font, and in other key aspects of your website and marketing
materials. This cohesiveness between your images and your visual content
creates great flow and appeals strongly to your audience, it actually makes them
feel good and they want more!
2. Include a few candid shots of yourself doing what you love to do, along with
a fabulous headshot and some banner images that leave space for you to add