Connecting Through Service to
Highlight What's In You
by Natalia Ureña
My name is Natalia Ureña, a passionate person when it comes
to service that always seeks that the people who are around me
and come into contact with me don’t leave the same as how they
arrived, and the behind-the-scenes figure behind Nakharú Fash-
ion Brands, which arises as an alternative for those women who
live their day to day with the emotion of being happy, wearing a
piece of clothing that achieves the compatibility that exists
between that harmonious healthy body and the design and com-
fort of the garments that highlight it; women who have the convic-
tion that healthy living, sports fashion and a taste for the sun com-
plement each other perfectly.
As a woman entrepreneur, the idea of developing a project that
went beyond being just a business was born within me. My
purpose was to create a brand of value, that differentiated from
the rest and that generated high recall in its customers. That's how,
at the end of 2015, I started taking steps to create what is now
Nakharú Fashion Brands.
After the process of structuring the business scheme, and after
living for almost a decade in Colombia, I decided to bring to my
homeland the best options of sportswear and swimsuits, choosing
Colombia as my main supplier for being a country internationally
recognized in the textile industry and cataloged as one of the best
in Latin America, to satisfy a special audience like that of Domini-
can women, for whom the balance between design, comfort and
quality is everything.
The Dominican Republic is an eternal summer all year round,
which allows you to go to the beach or the pool at any time,
certainly, some seasons more than others, but in short, any time is
good to wear a fabulous swimsuit with the new trends of hand
embroidery, macramé, appliques in stones, as well as casual
styles of long sleeves blouses, bare shoulders and transparencies,
all of vibrant colors. Nakharu Fashion Brands brings options that
are ready for you or that can be tailored to measure by Colombi-
an designers.
In the same order, the sporting trend is growing, and this is how
we identify the need to present to our customers different sports
fashion alternatives that meet the needs of each of our customers,
making available the best offers, which have been characterized
by their high quality, variety and exclusivity of designs.
However none of this would reach our audience if it were not for
our additional added value, which is the personalized contact
with our customers; to be a trusted ally, to be able to take a Cus-
tomer-Brand relationship to the point of having a first-hand under-
standing of the needs of our customers, their lifestyle and tastes, in