FEATURED ARTICLE
LEAH
RANDO
‘Connecting Authenticity in the World of Online Business’
I
‘VE GOT THIS” HAS BEEN MY MANTRA
for as long as I can remember. Well, at least for
the past few years since venturing into another
career path completely foreign from where my
previous journey had taken me as an education-
al professional.
Not sure if I was actually trying to convince
myself that I was doing the right thing, or if I truly believed
that my leap of faith was actually going to have a soft
landing! Two and a half years down the track, I have come
to the realisation that there is no soft cushion safety net for
a safe landing in the network marketing industry, due to the
nature of the industry itself, however, it is these complexi-
ties and challenges that stimulate my enquiring and analyti-
cal mind. I no longer fear what I thought I would as I know
that with each new challenge comes growth. The growth of
me the individual, and me the professional.
Today, the networking marketing industry has become a
platform for growth and individuality. Like traditional
business, it too has its highs and lows, with positive and
negative aspects, but the most exciting component of this
platform is the various connections from all over the world
that bring colour and excitement to my business, mainly
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through modern technology.
Technology…..oh yeah! In the beginning, this was a major
challenge in itself! More accurately, and if I am being totally
honest, a real internal struggle!
Not that I was totally technological illiterate, but I was
faced with learning how to connect and build relationships
within my new online world through the various forms of
social media.
I had the impression that in order to be successful in engag-
ing with my wider audience, I had to be “Linked”, “Tweet-
ed”, “Faced”, “Snapped” “Pinned”, “InstaG’d” “Webbed”,
“Tubed” and “Tumbled”!
Seriously? No clue!
So, I had to face the honest truth and really think about
what I wanted to achieve in my business, how was I going
to progress, what was I comfortable with and what I wasn’t
and ultimately, what client base did I want to connect with.
Was I prepared to be “Tweeted”, “Pinned” or even
“Snapped”?
In my former life as an educational professional, connected-
ness with others was never really an issue. In fact, it was a
definite strength as it was always at face value; body
MAY 2017