LifeGrid Magazine April 2017 | Page 27

ensure a successful profit margin for each brand is achieved with each unique brief. The successful recipe of beauty art, includes the added elements of styling, the photography lighting and angle positioning, as well as elements such as surroundings and added props. It is the collaboration of ingredients vital for insatiable beauty success. Beauty makeup, presents a creative opportunity to brands to market their product effectively to its target market. It is a unique art form that is distinguished from other cosmetic genres in the means that it is unique to its purpose and brief outlined by the purpose of the commercial market. The successful application of makeup will determine the outcome of each commercial campaign, by applying the balanced amount of product, colour and texture that suits each purpose. It is the calculated style and look that is desired to effectively market and ultimately profit on each campaign. 76 Credits: Designer: Concrete Ambition Stylist: Candice Maberly Photographer: Harry Tan Photography @Harrytanphotog- raphy Model: Rebeka Ana Cupcakes: Petite Treats [email protected] Makeup Artist: Bronwyn Gillespie @BronwynGillespie1 Hairstylist: Bronwyn Gillespie bronwyngillespie.com facebook.com/BronwynGillespieMUA instagram.com/BronwynGillespie1