FEATURED ARTICLE
BRONWYN
GILLESPIE
“ Recipe”
tHE INSPIRATION TO CREATE A masterpiece one not of cloth or paper, but a transformation of beauty, an opportunity to colour the skin creatively, is the muse of beauty makeup.
Cosmetics can be bundled into a
variety of categories that signify various forms of art, such as special effects, bridal, commercial, editorial. Beauty makeup is an art form. However, the purity of beauty perfection, is indeed a challenge of measurable equations. Beauty makeup, is not transcribed as over bearing.
It is simply put the creation of flawlessly masking imperfections, and creating the illusion of absolute perfection. It is the measurable quantity of light and dark, lines and blending, smoothing and texturizing.
The desire to create flawless beauty is derived from the accepted genre of what society deems acceptable as the epitome of absolute perfection. It is the symmetrical illusion of colour, texture and strength that is embodied in the individualistic interpretation of art. Beauty makeup is best utilised in commercial genres, where it transcribes a subtle message of the brands perfection to the customer, utilising the human ego to want to belong and be accepted in society by using or purchasing the brand provided. As a makeup artist, the challenge to create a work of cosmetic genius that transcribes the companies message onto the face, is exciting.
Every brief is significant, as every brand is unique to its targeted audience. The creativity of beauty makeup, comes in the blending of colour and texture, the design and outlook that is meant to be achieved. Example, a sunglass advertisement wanting to convey a message of trendy flawless, healthy skin, where shading of accentuated cheek bones will lift the face to provide a base where the sunglasses will sit perfectly on every face shape.
A house sale, will provide the illusion of the classic genre of clean affordable everyday makeup with a hint of sophistication, whilst the retail of classic skin care will demand a clean, youthful appearance with no hint of shading that is cleverly masked in every brush stroke. The driving force behind beauty makeup, is the creation of beauty that will
LIFEGRID MAGAZINE | LIFEGRID. COM. AU APRIL 2017