Life University Brand Standards
Welcome to Life University !
Life University is made up of pioneers leading the vitalistic health and wellness revolution .
In order to continue this mission , it is imperative to Life University that it has the strongest , most cohesive brand presence in its marketplace . In order to accomplish this , great care has been dedicated to managing , protecting and influencing how and where this brand is used . In the following pages , an abridged set of rules , instructions and explanations will help dictate and guide you on when and how to best use the Life University brand in ways that will ultimately help increase recognition , prestige and loyalty . It is with great honor and pride that we share the following with you .
An Introduction to our Purpose
To understand Life University ’ s purpose of relentless innovation and change and to incorporate that purpose into our refreshed brand , web presence and marketing efforts , it is often best to take a step back and revisit the grounding ideology that has inspired and guided us from the onset of this institution . It is only after we understand this that we can begin to infuse Life University into a written and visual interpretation of who we are and what we stand for .
| 3