Life University Brand Standards
Table of Contents
Overview
Welcome to Life University An Introduction to our Purpose Vision Mission Life University ’ s Promise Vitalism
Brandmarks
Life University Alternative University Marks Running Eagles Running Eagles Mascot Head Life U Sub-brand
Color Palette
Color Palette Breakdown Energy Line Typography
Life University Life University Website Life U Athletics
Continuum of Life University
Naming Iconic Interpretation Typographic Interpretation
Email Signatures Style & Brand Voice
3-7
3 3 4 5 6 7
8-13
9 10 11 12 13
14 -15 15
16
17-20
18 19 20
21-24
22 23 24
25 26
| 2