Life Magazine: Marketing Essential Edition April. 2014 | Page 8

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TRAINING

TECHNIQUES 

THAT EVERY
MARKETER SHOULD
KNOW IN ORDER TO BE
MORE EFFECTIVE AT
TEACHING AND
TRAINING OTHERS IN
NEW SKILLS .

1

Think outside
the BOX, Scramble
around inside Think
outside the BOX,
Scramble around
inside the BOX or
know when to blow
up the BOX: Exercise
your creative “memory”
muscles in coming up with
new ways of doing old
things.

3 !
Do a Situation
Autopsy: Skill of
asking piercing
questions of when,
where and why.

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5
Being a Marketing
Master: Knowing how to
effective integrate
marketing into any other
functional areas of
business. Know YOUR
ropes! Know how to go
through 50 items and
identify the top 3 that
need the most creative
adjustment. 


2
Mind like Sherlock
Holmes: See beyond
the obvious. Training
your mind to see things
others miss. Be able to
predict the “down
stream” consequences of
your actions

4
Be a Spontaneous
Cheer Leader:
Be able to make a king
feel as unpretentious as
a pauper and a pauper
feel as dignified as a
king. Attitude predicts
altitude.

(YOU GOT TO KNOW WHEN TO HOLD’EM, YOU GOT TO KNOW
WHEN TO FOLD’EM, YOU GOT TO KNOW WHEN TO WALK
AWAY)

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