Life Magazine: Marketing Essential Edition April. 2014 | Page 5

Twitter -

The little magical blue bird

The usage of Twitter is a little bit different from
!

Facebook. The most distinctive feature is that post are
usually more concise and straight to the point because the
system only allows 140 characters in one post. The rule
completely set Twitter apart from all other social media
and also, it created a culture that is only unique on Twitter.

!

! people who access Twitter, use mobile phone rather
Most

than through a desktop. An interesting study shows a
181% increase of Twitter usage when people commute.

Blog post-

What time should you hit

publish on your posts?

In the modern world, people favor to peak into
others life just to get a sense of how different are
the life of others. Many of the bloggers
nowadays have the identity of “celebrity on the
street” and are very often being invited to
attend new products launches or a premiere of a
movie. If you are a new business, blogs are a
good way to generate word of mouth
advertising. But, one key question has always
been asked – What time should you publish
your post to optimize the reach to your
targeted audience?

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