Life Magazine: Marketing Essential Edition April. 2014 | Seite 4

10 Detailed Strategic Steps in developing
effective commercial

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Discovering

the Rule of Thumb

Just like any other things in the world, postings

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that gain huge involvement on social media has
tricks behind it. Many factors will have an impact
on how many LIKES or COMMENTS you would
get. The very first basic essential fact that
everyone needs to know is timing. Whether it is
posting on Facebook, tweeting, blogging, or
sending out email to the very key client to close a
100k deal. Therefore, stuffs like when is the
highest traffic on your site or when do people use
their social media. These are all important stuffs to
know to get better engagement.

DID YOU KNOW?


Tweets with less than 100

17%
more engagement.

Edgerank -

The News Feed Algorithm of Facebook

Have you ever wondered why does your best friend’s posting showed up more
often than any other people in your friend list? Edgerank is the answer, the
magical tool Facebook use to sorts all your news feed by just one equation.
Pretty cool huh? Now let’s take a look at the picture below.
The equation consist of three
main parts:


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1. Affinity 

The amount of interaction in the
past.


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2. Weight 

Photos/video weights more than
post with just pictures.


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3. Time Decay
As time pass by, the post will less
likely to show up in a user’s news
feed.

characters get

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