Life Magazine: Marketing Essential Edition April. 2014 | Page 21

In the last 6 months

C
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reative confidence, another great book written by the Kelly

brothers in creativity. David & Tom are both very successful in the
area of innovation and creative industry. They are the founder of
IDEO with have created multiple innovative designs that changed our
daily life. The Kellys challenge all sort of misconception about being
creative. In this book, they discuss one of the most common myths,
the saying of “I am not creative enough.” This book is the
combination of all their experiences and wanted to share the advice of
unleashing your creativity in within. They strongly believe that everyone
can live a more creative life, at work or elsewhere. The main take away for this book is
about building the creative confidence seeing that potential in the world more clearly,
unclouded by anxiety and doubts.
What is

G

rowth Hacker Marketing? It is a new term emerged from

the power of Internet. In the traditional way of advertising, marketers
often relies on big marketing campaign, huge opening weekends,
billboards on Madison avenue. For growth marketing, it is completely
the opposite. Ryan holiday, the author of Growth Hacker Marketing,
believes that the new generation of multibillion dollar brands like
Facebook, Twitter & Evernote have built up their brand strongly without
spending a dime on traditional marketing techniques. Instead, they rely
on building something really spread by itself and revolution way of
advertising by cleverly using the internet.

F

acebook, Facebook, Facebook. Nothing has ever been this big

before. Facebooking has became an integral part of our lives, we
check new feeds update everyday either at work, at home, or while
working out. This book provide you good introduction about
Facebook marketing and explains about the potential benefits from
using Facebook as the marketing tool. It is a book for the rookie
marketers that covers all the basics and steps for you in order to start
your advertising campaign and grow your business!
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