Life Magazine: Marketing Essential Edition April. 2014 | Page 20

5 Marketing Related Books ! J ab, Jab ,Jab, Right Hook, is written by the New York Times bestselling author and social media expert, Gary Vaynerchuk. Every marketer knows the increasing influence of Internet into the modern day life has completely changed the way of marketing. Companies will definitely incorporate online promotion strategies through social media by designing eye catching contents to knock out their competition. However, the wining combination is dauntingly difficult due to the ever fast changing environment. Gary believes developing high quality content will win the hearts of many. Communication is still the key on top of generating visually attractiveness that harpoons people mind. Paul Colligan, the author of the Y ouTube Strategies. This very popular book will provide handy information on how to market specifically on Youtube and discussing the strategies in layman terms. In the 2nd version, he focus pri