Life Magazine: Marketing Essential Edition April. 2014 | Page 20
5 Marketing Related Books
!
J
ab, Jab ,Jab, Right Hook, is written by the New
York Times bestselling author and social media
expert, Gary Vaynerchuk. Every marketer knows the
increasing influence of Internet into the modern day
life has completely changed the way of marketing.
Companies will definitely incorporate online
promotion strategies through social media by
designing eye catching contents to knock out their
competition. However, the wining combination is
dauntingly difficult due to the ever fast changing
environment. Gary believes developing high quality
content will win the hearts of many. Communication
is still the key on top of generating visually
attractiveness that harpoons people mind.
Paul Colligan, the author of the
Y
ouTube Strategies. This very
popular book will provide handy information on how to market
specifically on Youtube and discussing the
strategies in layman terms. In the 2nd version, he
focus pri