Life Magazine: Marketing Essential Edition April. 2014 | Page 12

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The 10 Strategic 

Asian Market
Planning Activities 

&

Procedures
Respecting the differences is
vital

Live there as if you are a
local

Understanding the shocking
differences

Imagine you were transferred to a
new location to work. You are alone
and have no friends. In order to
survive and make friends is to blend
in. It is the same thing goes to
business expansion strategy to
Asian market. You need first hand
experience to know not only your
competition but also to find the
suitable allies.

Each person has different mindset
and operating system. Social value
business culture, law system,
financial system and government are
all very different in each country.
Before the expansion of a company,
the people in charge should be the
expert in all of the differences.

Every part of the world has different
perception towards the same thing.
The simplest example would be the
perception of health. What is
perceived to be healthy in the U.S
might not be the same in other parts
of the world.

The right partners
Everyone needs someone for
company in life. It does not matter,
it is companion or just a friend. To
have a smooth operation of
business in a foreign country, the
key is to find a loyal partners who
will not abandon you in the difficult
times.

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