Life Magazine: Marketing Essential Edition April. 2014 | Page 11

10
technology
guidelines to be
a Great
Marketing
Manager
Marketing + IT

Marketing used to be very simple. It
used to be one-way connection.
Delivering the message through
appropriate media and the job is done.
However, when IT came in, it changes
everything from redesigning marketing
methods to customer empowerment. The
future of marketing is the partnership
with technology.

Do not always trust your eyes

Internet has limitless boundaries for
anyone to post or publish. In the virtual
world, everything could be a lie and
might be the truth. The issue here is to
not believe everything you see.

Observe the trend

New trends emerge in the fast
changing environment today. What
other things are more important than
keeping up with the hot topics of today
to connect with people around you?

Capturing attention is getting
harder

Advertising cluster is a term marketers
are very familiar with. The daily
increasing number of advertisements
have made marketing a very
competitive field. In addition, with the
increasingly population of the
impatience audience added further
difficulty. The ultimate survival kit of
a marketer is the ability to capture the
attention in a split second.

!
Every post on Internet stays
there forever

Unlike in the real world, everything on
the Internet could be trace to the
source. Plus, everything is being
recorded and saved once it is on the
net. Beware of what you post on the
Internet today, because it will still be
there when your grand-grand kid is
born.

Understanding customer as
individual

No matter how cool your
advertisement is, ultimately, people
want individual experiences.
Personalized engagement with your
customer by listening and responding
the feedback must be included in
today’s company policy.

What is the true face of a
customer?

One of the coolest things Internet has
provided to marketers is the ability to
track and observe what customers truly
need. We must always remember, it is
not what they say that define their
identity, but it is what they do on the
Internet reveal their true identity.

3 As (Adapt, Adapt, Adapt)

In the last few decades, a television
used to be black and white, a mobile
phone used to be as huge as a face and
customers used to be manipulated by
marketers. One of the most vital
guidelines in today’s marketing is to
adapt to trend, adapt to environment
and adapt to change.

!

Mobile Marketing is the next
big thing.

Newspaper & billboard are many of the
traditional form of advertisings going
downhill. The rise of mobile phone has
again redefine marketing. With
everything in control on the palm,
marketers switched focus on capturing
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