18 Section 4 : Our Relationship with Customers
Section 4 : Our Relationship with Customers
The Company ’ s reputation is built on the philosophy of consistently delivering quality goods and services at a fair price . Our commitment to following this simple approach to business is essential to the Company ’ s continued growth and success .
We are responsive to our customers .
We strive to make sure every customer ’ s experience is pleasant and fulfilling , and we treat our customers as we treat one another — with respect and dignity .
Integrity in the marketplace requires each of us to treat our customers ethically , fairly , and in compliance with all applicable laws . We must treat our customers with respect . Without customers , businesses fail .
By focusing outward on the customer ( by listening , anticipating , and responding to their needs ) and not inward on ourselves , we make it easy for customers to do business with us . We are accountable , and we follow through with a sense of urgency .
When dealing with our customers , you should always :
• Earn their business with superior products and services , customer service , and competitive prices
• Present our products and services in an honest and straightforward manner
• Avoid unfair or deceptive trade practices
• Communicate our sales programs clearly
• Deliver on our promises