Legistative Action 101 3885 CLUM lobbying ebook TCL single pages 7-10 | Page 7

Remain Focused on Your Goals Substantiate Your Point-of-View With Strong Data The time and attention of your Your "ask" needs to be accompanied by data representatives is a precious commodity – whenever possible. It may be true that you treat them as such. Stay on point, be think something is a good idea, that does not concise, efficient and focused. You are make it a fact. Be cautious and judicious in there seeking their help, you need to make your use of data – too little and you will get the case as to why it is important – and nowhere, too much and you will turn them in their interests to help you. off. Present 3 or 4 key data points, offer to provide more and move on. Step 3 is about be prepared, anticipating questions, being reasonable and factual. Step 4 is about letting them know there is a logical and rationale basis for your ask and that the data strongly support the request. Legislative Action 101 | TCLonline.today | 5