Learning from the American Fundraising Model: A European Perspective March 2014 | Page 17

This, he says, is a lesson European institutions
need to learn if they are to secure new sources
of funding. “If we want to reach out to individuals, we should have our artistic directors talk a
lot more to donors,” he says.

casa da música
Conceived to mark the year Porto was the Cultural
Capital of Europe, 2001, Casa da Música is a venue
for a wide range of musical performances, from
classical music to jazz and experimental projects.
As well as performances, Casa da Música also organizes events for musicians and musicologists, conducts research and promotes music education. The
institution now receives roughly half of its funding
from government and supplements this with corporate sponsorship and revenues from ticket sales,
merchandise, bookshops and restaurants.

Azevedo