Learning & Development Academy Brochure 2014 | Page 13
what
who
by
how long
how often
how much
first chair
mid to senior
exetor
2 day
2 times a
£900*
residential
year
client-facing
staff
This inspirational workshop is designed to explore voice techniques that create impactful, dynamic scintillating performance. First
chair is an intensive programme that aims to increase your effectiveness in business problem-solving, client development, team
leadership and self management with clients and internal teams. It is part-sponsored by Kantar, and may act as a predecessor to
Maestro.
MAESTRO
SENIOR
KANTAR
1 WEEK
2 times a
RESIDENTIAL
professionals
year
£1,800*
This programme aims to strengthen the ability of our most senior client leaders to be valued and trusted advisors to the clients,
colleagues and teams. It includes work on problem solving and fact-based decision making, client/business development, culturally
sensitive relationship skills, people/team leadership and financial accountability. This programme is part-sponsored by Kantar.
Commercial
Mid-Senior
Imparta for
Acumen
professionals
WPP
2 days
annually
£950*
This module is part of WPP’s mini-MBA programme, Business Sense. It is designed to help you establish a stronger commercial
basis in your day-to-day decision making, by building an understanding of the key drivers of profitable business, understanding
trade-offs and gaining confidence in using financials and basic tools of financial analysis.
Business
Mid-senior
Imparta for
Strategy
professionals
WPP
2 days
annually
£950*
This programme improves your ability to analyse business issues facing your clients and consider how you can create more impact
through greater understanding of their business strategy. You’ll develop confidence in understanding and discussing business
strategy issues.
Marketing
Mid-senior
Imparta for
professionals
WPP
2 days
annually
£950*
Improve your ability to analyse the marketing issues facing your clients and develop a greater understanding of their strategic
marketing goals. You’ll also develop confidence in understan