Leadership Magazines | Page 41

K  eep your posts simple. Posts between 100 and 250 characters get about 60 percent more likes, comments, and shares. Encouraging Interaction Using What’s Available   ake sure your posts are relevant to your audience. M Ask questions and seek input. This allows you to engage your audience and begin a conversation.   ou don’t always have to create new content. Share posts Y from the dōTERRA Facebook page (www.facebook.com/ doterra).   hare exclusive information and offers about products that S people are likely to pass along to family and friends.   s you share content, tag friends that you believe would A benefit most from the information because it relates to a concern or interest they may have.   reate events around the product information you are C sharing. Place these events on your Facebook page and invite friends to join them. Example: If you post a recipe containing essential oils, also advertise a “Cooking with Essential Oils” event. Invite friends and family to join you for an evening of food and facts.   e sure to comment and like back. You are building B relationships with future team members. Let them know that they are heard and cared about.   se ideas from the dōTERRA blog (www.doterrablog.com) U to create content for Facebook or for “Make It and Take It” events that can then be advertised on Facebook.   ou can find Facebook keyword search tools like www. Y icerocket.com through Google. These search tools allow you to interact with individuals outside your Facebook friends. Search a particular term, then interact or make suggestions for using dōTERRA products based on the needs of the individual. www.doterra.com 41