SOCIAL MEDIA
T ips t o U si n g
Business
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“It’s not about building a relationship to be able to get something in return, because that sounds
superficial. My goal is to make friends and to be able to help people in all areas of their life, not just
dōTERRA. There are so many people all over the world that need someone to reach out to them and give
them a solution to what’s going on in their lives. Whether it’s a health issue or a heart issue, people want
to know they matter. With people on Facebook it can be something as simple as wishing them a good
day, or reaching out and asking them if there’s anything you can do for them. People need connection
and this is a great way to do it.” – Romi Clark (Successfully achieved Diamond using social media)
B
ecause of a positive product experience, thousands
of Independent Product Consultants are sharing the
power of essential oils with family and friends, not only
in their home, but through social media. In less than a year,
dōTERRA has gone from 12,000 to over 100,000 Facebook
followers. Our goal in developing the dōTERRA Facebook
page was to provide IPCs with usable, sharable content. As
interest in social media as a business building tool increases,
we would like to share a few tips to help you build your
dōTERRA business using Facebook.
Branding Your Facebook Page
hen choosing a profile and cover image be sure to use
W
high resolution, quality photography.
our profile picture should be a personal portrait. An
Y
individual is more likely to interact with someone who
looks authentic.
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dōTERRA ESSENTIAL LEADERSHIP I FALL 2013
se a unique image as your cover photo, one that
U
represents your dōTERRA business, such as an image of
someone applying the product.
Posting Business Content
hen using your personal Facebook page to promote your
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dōTERRA business use the 80/20 rule—80 percent personal
posts, 20 percent business posts.
eep your posts simple. Posts between 100 and 250
K
characters get about 60 percent more likes, comments,
and shares.
se items that are visually stimulating. Photo albums,
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pictures, and videos get 100 to 180 percent more
engagement than post