ND
R
R
O
dōTE
Craig & Sheila Goodsell
S
NEW
NEW dōTERRA DIAMONDS
A DIA M
The Power of Belief
I
“ was born on the wrong side of
the tracks,” says Craig Goodsell.
first introduced Craig to dōTERRA. Craig
Craig says his success has come from
had already achieved a high rank in
following the business model dōTERRA
“There wasn’t a lot of success where
another multi-level marketing company,
set up for their consultants. He says, “I
I was from. Somewhere along the line,
with thousands of people in his network.
don’t do anything different than anyone
my family instilled in me the belief that
When Craig found that he disagreed
else. That’s the neat thing—I’m not so
I was special; I was different. That belief
with some things the company was
brilliant that I figured out a new system.
took me a long way.”
doing, he decided to leave and never do
Instead, I figured out what the system
multi-level marketing again.
was. I put it into steps, and I do it over
That same belief has helped him build
and over again.” When he tries to make
his dōTERRA business. Craig believes
When Daren approached him with the
that if he believes in his business, that
dōTERRA opportunity, Craig and his wife
belief will spread to his leaders. “You can
Sheila felt like it was the right thing to do.
only get people to believe at the level
He knew that because Daren believed
Whether he shares the oils or the
that you believe. You’ve got to work on
in everything he did, when they worked
dōTERRA business opportunity, Craig
your belief system first.”
together they would succeed. The
knows that if everyone truly believed
Goodsells started completely over with
what he was telling them, they would
dōTERRA, with almost all new people
jump all over it. He says, “The problem
in their network, and were able hit to
is they have a hard time believing that
Diamond within eight months.
they can do anything by themselves.
Much of Craig’s belief in his business
comes from the inspiration of his good
friend Daren Gates. It was Daren who
46
dōTERRA ESSENTIAL LEADERSHIP I FALL 2013
things complicated, he doesn’t impress
anyone—it’s the oils that impress them.