ND
R
R
O
dōTE
Diane Lefrandt & Jessica Smuin
S
NEW
NEW dōTERRA DIAMONDS
A DIA M
Alpine, Utah, USA
A Culture of Abundance
D
iane Lefrandt and Jessica Smuin
was a business they wanted to get behind.
“This thing has legs.” They reached
were introduced to dōTERRA
It was only afterward that they discovered
Silver in six weeks. Their volume has been
by a mutual friend, Shelley Johnson,
they had a strong product to back it up.
increasing every month since, and they’ve
who suggested they build a dōTERRA
They feel as though the stars aligned for
maintained a retention rate of 75 percent
business together. They didn’t know
them to do this.
in their team. Diane says, “There aren’t
each other very well and were both
After weathering the recession, the
skeptical of network marketing, but
after Shelley introduced them to the
importance of creating multiple streams
of income became clear to Diane and
executive team and they saw t heir
Jessica. When looking at dōTERRA, Diane
strength of leadership, they knew this
and Jessica often said to each other,
many businesses that can secure that
kind of brand loyalty. That’s why we
believed this was one of the most viable
income streams we could invest in for
both of our families’ futures.”
Diane is a widow with seven children
who lost her husband and the stability
of their investments during the real
estate recession. When they started,
she was in school full-time and
working as an executive for a public
relations agency, but was looking for
a home-based business. As a full-time
homemaker, Jessica saw the instant fit
that dōTERRA offered for her family. Not
only were the products congruent with
her commitment to natural health and
wellness, but the business model also fit
her priority to be a stay-at-home mom.
They are both grateful to have found
an opportunity that gives them financial
stability and the freedom to focus on
their families. Diane says, “dōTERRA
has the most generous culture. Family
can come first. Everyone is committed
to this business for that same type of
balance. It’s so refreshing.”
Diane and Jessica’s unique situation of
working together as business partners
has been very effective for them, but
they believe their relationship is rare
and don’t recommend it to others.
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dōTERRA ESSENTIAL LEADERSHIP I FALL 2014