Lead Management Market Growth and Value Chain 2016-2026 by FMI FMI | Page 3

Report
Description
Report Description
Lead management isbusiness-to-business and direct-to-consumer oriented set of
practices, methodologies and systems intended to generate and to qualify new potential
business prospects. Lead management is usually done through various marketing
programs or campaigns. Lead management maintains business relations between its
outgoing consumer advertising and the relevant responses to that advertising. Lead
management aids in Customer Relationship Management (CRM) and sales management.
Lead management involves the acquisition of new customers, maintenance of market
brand identity and selling to current clienteles which enables business profitability. Lead
management includes handling of different types of leads such as web leads, aged leads,
event & purchased leads and trigger leads. Lead management comprises various services
such as lead scoring, lead nurturing, campaign management or e-mail marketing, etc.
Lead filtering and assessment is carried out by data verification (e.g. mobile or telephone
numbers, address scrubbing and zip codes), device intelligence (e.g. device fingerprint,
true geo location, botnet proxy detection and real IP detection), fraud screening, data
appending (e.g., appending third-party data like credit, purchase history and
preferences), lead scoring/grading and prioritization. In this modern era, lead
management process has rapidly becoming technology-centric and shifted from manual
workload to automation systems. Therefore, the lead management market is anticipated
to grow significantly during the forecast period.
Global Lead Management Market: Drivers and Restraints

Rapid establishment of new industries or enterprises along with large global company
purchase is expected to drive the demand for lead management.