20
LANDI JAC
TOO MANY
OPTIONS LEAD TO
POOR QUALITY
DECISIONS
WE ARE ENTERING THE ERA OF CHOICE, AND WE ARE SPOILED FOR SURE
OPINION
G
Globalization, technological
advancement and easy access
to business intelligence is giving
business owners and executives a
whole new range of career oppor-
tunities, ranging from lifestyle
entrepreneurship to international
consulting.
In reality, we base our professional
and personal decisions on the sum
total of what we have been exposed
to, up and until a certain age. A
classic case of career choice is to
become an architect, simply because
your father and his father comes from
the same profession.
Personality testing in the wrong
hands is another dangerous guide,
especially if so-called profession-
als start telling you what you can
and cannot do. Each one of us have
LEAD | January 2018
a skills portfolio – a combination of
will, talents, qualifications and expe-
rience that can very successfully be
morphed into a service or solution
for an ideal buyer. Your potential is as
unique as your fingerprint, and there
is no real reason why you cannot
have the type of career that is a true
expression of who you are.
Unless you consider options.
The options that you have when
you are making career choices, but
that you are probably unaware of.
And in all honestly, who can blame
you? Especially after getting bom-
barded with media and advertis-
ing on a daily basis. A study con-
ducted at the University of California
under Roger Bon has now revealed
that the human brain is exposed to
the amount of information that is
equivalent to 34Gb (gigabytes) per
day, enough to shut down a laptop in
one week. If that is true, do you still
wonder why the correct information
does not necessarily reach you? You
cannot make smart choices about
the things you are going to spend
your time on or the direction your
professional life is going to take if you
are inundated with masses of uncen-
sored information.
The quality of your decisions are
therefore reliant on the filter system
that you choose for yourself.
Sounds great, but where do you find
a filter system? We work actively in
over ten countries with many busi-
ness owners and leaders, asking that
same question. Over the years, we
have discovered that it is the people
with the most well-defined filter