this might mean your brilliant new idea was merely a dream and a vision a few weeks ago , but you now want to make it a reality .
How do you do that ? For some of us , it ’ s with fear and trembling . If you really care about an idea , you know sharing the specifics can be a bit nerve-wracking . What if the decision makers don ’ t understand it ? What if they balk at the cost ? When you want to sell an idea , the real fear is that someone might not understand it or see the vision for what it might become .
It might be tempting to create a lengthy PowerPoint presentation with 72 slides and a few generic stock photos . You might craft a sales pitch that lasts for an hour . Some of
us even think the best approach is to create a massive spreadsheet with multiple tabs . We think explaining all of the plans for the
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