How to Sell an Idea in Only Seven Minutes
John Brandon
Selling an idea is not easy . For starters , the idea doesn ’ t exist yet . You can ’ t hold it in your hand , can ’ t pass it around the room to curious coworkers , you can ’ t post a picture of it on Facebook .
Yet , when you have an idea , it seems so real -- as bright and shiny as an Apple iPhone , as alluring and sleek as a Tesla sedan , as wonderful to behold as a brand new sofa in your living room . Lightbulb moments all led to those products ; they started as a faint glimmer .
Ideas swirl around in our brains for days or weeks , but the real challenge is when we want to turn an idea into something real . You want to expand into a new market or ministry , try a series of TikTok videos to engage a new audience , or launch a new product that is untested ... and possibly a little hard to grasp . In church or in business ,
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